[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krakra.cz\/online-seo-a-ppc-reklamy-jak-vypadaji\/#Article","mainEntityOfPage":"https:\/\/www.krakra.cz\/online-seo-a-ppc-reklamy-jak-vypadaji\/","headline":"Online SEO a PPC reklamy \u2013 jak vypadaj\u00ed?","name":"Online SEO a PPC reklamy \u2013 jak vypadaj\u00ed?","description":"Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee lid\u00e9 tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na internetu. K tomu p\u0159isp\u00edvaj\u00ed jeho st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed mo\u017enosti,... <a class=\"direadmore\" href=\"https:\/\/www.krakra.cz\/online-seo-a-ppc-reklamy-jak-vypadaji\/\"> Continue Reading&#8230;<\/a>","datePublished":"2021-09-03","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.krakra.cz\/author\/#Person","name":"","url":"https:\/\/www.krakra.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b284045843c408c62f17f24f06fc21877cb3f3f5d67c24728f73b54e3c5ca1db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b284045843c408c62f17f24f06fc21877cb3f3f5d67c24728f73b54e3c5ca1db?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krakra.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krakra.cz\/wp-content\/uploads\/slova%20SEO%20tvo%C5%99en%C3%A1%20ozuben%C3%BDmi%20koly_rMan4j.jpg","url":"https:\/\/www.krakra.cz\/wp-content\/uploads\/slova%20SEO%20tvo%C5%99en%C3%A1%20ozuben%C3%BDmi%20koly_rMan4j.jpg","height":0,"width":0},"url":"https:\/\/www.krakra.cz\/online-seo-a-ppc-reklamy-jak-vypadaji\/","about":["Business"],"wordCount":411,"articleBody":"                                                                          Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee lid\u00e9 tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na internetu. K tomu p\u0159isp\u00edvaj\u00ed jeho st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed mo\u017enosti, zvy\u0161uj\u00edc\u00ed se rychlost i dostupnost. Tento trend v\u0161ak m\u00e1 pon\u011bkud ne\u010dekan\u00e9 d\u016fsledky pro firmy, kter\u00e9 d\u00edky tomu \u010dasto musely zm\u011bnit sv\u00e9 marketingov\u00e9 strategie.  Je\u0161t\u011b ned\u00e1vno bylo jasn\u00e9, \u017ee zdaleka nej\u00fa\u010dinn\u011bj\u0161\u00edm typem reklamy je ta televizn\u00ed. A nen\u00ed divu, koneckonc\u016f se na ni d\u00edval prakticky ka\u017ed\u00fd, od mal\u00fdch d\u011bt\u00ed po star\u00e9 lidi, tak\u017ee zde mohly b\u00fdt propagov\u00e1ny prakticky ve\u0161ker\u00e9 v\u00fdrobky. Nav\u00edc jsme k jej\u00edmu sledov\u00e1n\u00ed pou\u017e\u00edvali zrak i sluch, \u010deho\u017e firmy samoz\u0159ejm\u011b tak\u00e9 vyu\u017e\u00edvaly. Dnes se v\u0161ak na televizi d\u00edv\u00e1 st\u00e1le m\u00e9n\u011b lid\u00ed. Internet ji v podstat\u011b pln\u011b nahradil, a je jasn\u00e9, \u017ee tento trend bude pokra\u010dovat. I proto bylo nutn\u00e9, aby se tomu firmy p\u0159izp\u016fsobily. I to je d\u016fvod, pro\u010d st\u00e1le v\u00edce spol\u00e9haj\u00ed pr\u00e1v\u011b na internetovou propagaci. Jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch typ\u016f jsou pak SEO a PPC reklamy. Samoz\u0159ejm\u011b tyto pojmy b\u011b\u017en\u00e9mu \u010dlov\u011bku prakticky nic ne\u0159eknou. Samoz\u0159ejm\u011b se m\u016f\u017ee pt\u00e1t: online SEO \u010di PPC reklamy \u2013 jak vypadaj\u00ed? Av\u0161ak pokud se nerozhodne do tohoto t\u00e9matu skute\u010dn\u011b proniknout, obvykle nem\u00e1 p\u0159\u00edli\u0161 mo\u017enost\u00ed to pochopit. Nap\u0159\u00edklad pr\u00e1v\u011b SEO v sob\u011b zahrnuje hned n\u011bkolik krok\u016f, \u00fapravou firemn\u00edho webu po\u010d\u00ednaje a psan\u00edm podp\u016frn\u00fdch \u010dl\u00e1nk\u016f kon\u010de. C\u00edlem je zde dostat odkaz na firemn\u00ed web na prvn\u00ed m\u00edsta v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed relevantn\u00edch v\u00fdraz\u016f.  Oproti tomu PPC funguje pon\u011bkud jinak. Jedn\u00e1 se o klasickou internetovou reklamu, kter\u00e9 se \u010dasto objevuj\u00ed na mnoha internetov\u00fdch str\u00e1nk\u00e1ch. Obvykle n\u00e1s vyz\u00fdvaj\u00ed, abychom na n\u011b kliknuli. Kdy\u017e to ud\u011bl\u00e1me, jsme p\u0159esm\u011brov\u00e1ni na web dan\u00e9 firmy. Zde je vid\u011bt, \u017ee a\u010dkoliv jsou ob\u011b metody odli\u0161n\u00e9, c\u00edl maj\u00ed stejn\u00fd: zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost firemn\u00ed internetov\u00e9 str\u00e1nky. D\u00edky tomu se toti\u017e firm\u011b zv\u00fd\u0161\u00ed i zisk, co\u017e je koneckonc\u016f d\u016fvod, pro\u010d tyto marketingov\u00e9 kampan\u011b v\u016fbec spou\u0161t\u00ed. Proto\u017ee o pen\u00edze jde v obchod\u011b v\u017edy na prvn\u00edm m\u00edst\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online SEO a PPC reklamy \u2013 jak vypadaj\u00ed?","item":"https:\/\/www.krakra.cz\/online-seo-a-ppc-reklamy-jak-vypadaji\/#breadcrumbitem"}]}]